Automotive companies have started to respond to changing customer buying behaviour by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Our Cars Online Trend Study 2016 shows an ever-growing demand for online sales across a wide variety of products and services in the automotive industry.
Disruptive changes in the automotive industry are currently occurring on several fronts. Besides the development of electric vehicles, connected car technologies, mobility services, and autonomous driving, new business models around selling cars online are on the agenda of automotive companies. Understanding and responding to the demand for online sales will be the key driver for automotive companies. This report looks at the opportunity ecommerce presents for the automotive industry, the challenges to adoption, and recommendations on what to do next.