Creating a Consumer Insights Led Business

Consumer behaviour is changing and this means that FMCG firms need to be nimble and responsive to market change. While most are well-versed in the use of traditional data sources and surveys, the vast amount of data available requires a new approach to analytics to provide a deep understanding at an individual and aggregate level, using the insights gained to impact real-time decision making.

Our solution

Working with the world’s largest FMCG organisations we have created an industry-leading approach to insights and analytics in consumer products. Using a consumer-led methodology that focuses on delivering clearly defined outcomes, rapid proofs of concept and a proven approach to delivering deep insights at scale, we deliver clear business benefits and research savings. Some of our offers include:

  • Social listening and business analytics
  • Real-time consumer insight centres
  • Analytics operating model design and delivery
  • Analytics proofs of concept
  • Data science
  • Analytics-as-a-service

Why Capgemini?

We have worked with some of the world’s largest and most successful consumer products companies to rapidly scale up their analytics capabilities. Our approach to this is pragmatic, focusing on the delivery of clear outcomes within the first 12 weeks of deployment.