Optimising Product and Marketing Content Management

Today’s consumers expect consumer goods companies to make relevant content available to them via the right channels, at the right moments and in the right locations along their individual paths to purchase. Engaging content and information, in the right marketing and ecommerce context, personalised to the consumer, has become a competitive advantage.

Our Solution

We understand what content wins and can build an optimised information supply chain that delivers adaptive, relevant content to the right consumer, at the right time and right place. We can help realise the value of information hosted in multiple systems that are no longer fit for purpose, delivered through siloed business processes and unclear end-to-end data ownership and governance. We'll help you focus on:
 

  • Content strategy development across portfolio, by channel
  • Content and information process optimisation across the information supply chain
  • Data governance and operating model
  • Core PIM, DAM and e-commerce implementation capability


Why Capgemini?

We have experience across the entire content and information value chain, transforming enterprises to be more efficient, agile and digital. From visioning and strategic planning to technology implementation, adoption and ongoing support, our perspective and broad spectrum of capabilities can help reduce risk, improve outcomes and uncover opportunities.