The Future of Relationship Marketing

Today’s consumers will not simply sit down and listen to what your brand has to say. You must win their attention by being relevant and personable. This requires the capability to gather consumer data and generate insight about what inspires and engages them, using it to target consumers and develop meaningful relationships.

Our Solution

We can help you win in the fast evolving relationship marketing landscape. We help our clients build the strategies and capabilities which enable them to create insight into what resonates with consumers, resulting in relationships that drive loyalty and optimise media effectiveness through targeting and mass customisation. We deliver this through:
 

  • Relationship marketing strategy
  • Relationship marketing capability road maps and value case
  • Campaign activation
  • Consumer CRM, campaign management
  • Programmatic capability and technology delivery
  • Vendor selection, agile delivery, change and programme management


Why Capgemini?

We are at the forefront of delivering digital transformation. Digitisation is driving a fundamental change in society that is transforming the way businesses work with their consumers, their supply chains and their people. We work with the world leading brands to define and deliver their relationship marketing strategies, bringing our experience, underpinned by MIT’s global research, to work in partnership with our clients and help them win in the new digital economy.