Winning across the Path to Purchase

In an increasingly complex market, consumer product organisations need to accelerate their consumer relevancy, compete against disruptive new rivals and keep pace with emerging technologies. Shifting to truly consumer-led engagement requires a fundamental change in thinking, different ways of working and the development of new capabilities.

Our Solution

We can help you to re-imagine and deliver consistent digital engagement with your consumers, whenever and however they choose to connect with your brands. We enable our clients to build lasting, valuable relationships with consumers and shoppers and in the process drive reach and penetration across the path to purchase. We can help you with:
 

  • Consumer journey and path to purchase mapping
  • Consumer led digital engagement strategy
  • Digital capability value assessment, prioritisation and road mapping
  • Technology and digital platforms and capabilities assessment, design and deployment


Why Capgemini?

Capgemini Consulting UK is at the forefront of delivering digital transformation. Digitisation is driving a fundamental change in society that is altering the way businesses work with their consumers, their supply chains and their people. We bring our own experience, underpinned by MIT’s global research, to work in partnership with our clients and help them win in the new digital economy.