Consumer Products

We can help consumer products companies gain competitive advantage by exploiting today’s analytics to understand customers’ needs, innovate rapidly and predict the outcomes of their decisions.

Overview

Consumer behaviour has changed. Today’s digitally enabled society is interacting, engaging and transacting with brands and products in new ways.
CPG companies are faced with a generation of ‘millennial’ consumers. Born after 1980, these consumers will have more spending power than any other generation, accounting for $2.45 trillion of annual global spend by 2015. Their new behaviours and expectations are changing the way CPG companies need to respond.

Critical to our clients’ success is taking advantage of the ever-evolving digital landscape to build their brands; engage and serve their consumers; collaborate with their customers and channel partners; and drive efficiencies in their value chain.

Our consulting and technology capabilities mean we can help our clients harness the new digital technologies for tangible business results. Our ability to deliver value to clients stretches across the entire value chain, with key areas of capability including customer & consumer analytics and engagement; demand driven supply chain; digital workforce enablement; and global business services & platforms.

 

Key offers

  • Consumer & Shopper Engagement
  • Path to Purchase
  • Digitally Enabling the Workforce
  • Global Business Services and Platforms
  • Analytics for Competitive Advantage
  • Demand Driven Supply Chain
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