Digital technologies allow organisations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organisations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
- How are large and traditional organisations tackling the thorny issue of digital culture?
- What do digital-native firms do differently when it comes to digital culture?
- What advice do leading academics have for organisations attempting to getdigital culture change right?