Why Good Is Not Good Enough
From now on, it's not enough to think you know your customers — you have to really know what they care about most.
Capgemini are Gold Sponsors of the Forrester Forum for Customer Experience Professionals where we will be promoting our latest ClientAssist solution to help retailers get two steps ahead in how they interact with their customers
SpeakerMaggie Buggie - Maggie is Vice President and Global Head of Digital Sales and Markets for Capgemini. Maggie helps CXOs cross sector transform their enterprises and customer experience to increase business performance through intelligent use of digital.
Title: How to build Digital Advantage and get two steps ahead
Delivering the customer promise is challenging: customers demand personalised and relevant information, seamlessly delivered via multiple channels - faster and the combination of the power of customers, digital technologies, and employee engagement is not only fundamental to the way we do marketing, but also to changing the way we do business and get those crucial two steps ahead of the competition.
Maggie will share the digital frameworks developed from Capgemini Consulting research, in partnership with the MIT Centre for Digital Business, and the latest book, Leading Digital, which makes it clear that transforming the customer experience is at the heart of digital transformation. She will draw on Capgemini client case studies from consumer products, retail and utilities sector, in which organisations have accelerated their customer experience initiatives to drive quantifiable ROI, and used digital to reshape their business strategies, performance and profitability, from the ‘outside-in’.