Engage Customers and Inspire Loyalty

The definition of what it means to be ‘in retail’ is undergoing dramatic reinvention, lurching unevenly towards a digital future of converging sectors and services. This raises some big questions on how to engage customers and build sustainable long term loyalty. We are discovering the answers.

Our Solution

It’s easy to lose momentum or focus too narrowly on the wrong problem. We believe there are three critical challenges to address and we have proven solutions and experience to help you overcome them:


  • Differentiating your brand in the face of ubiquitous choice
    We help brands to develop big ideas that differentiate them and then translate them into the customer experience.
  • Engaging customers seamlessly
    We help retailers quantify the value from the array of marketing technology available and then design the operating models that best use these innovations to engage customers.
  • Building real, sustainable loyalty in customers
    We help our retailers understand the value of loyalty and deliver the transformation to propositions that ensure long term loyalty


Why Capgemini?

Capgemini is a world leader in helping retailers transform how they interact with customers and build loyalty. Our approach is underpinned by extensive retail, analytics and technology expertise that has provided proven results, having changed the way retailers engage with over 35 million consumers globally.